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Whether your store is open or not, the display window in your store is an essential catalyst for communication between you and your customers. Using mannequins is an effective way to display the window because they help to convey your personal feelings and taste to your potential customers. People can be more easily identifying the style and personality of the store if they have something visual like a dress-up mannequin to connect with them. So, it is important to have a window display and tangible items that accompany the overall setting.
Types of window display
There are many different types of window displays for a clothing store. The types to display depend on your store, as each brand have a different focus and method. There mainly are 7 types of window displays: closed, semi-closed, open, elevated, corner, island and shaded boxes. In the following part, we are going to explain the five most common forms everyone meets in daily life.
Open window display
An open window display is covered by a large clear glass in a shop. The advantage of it is that people can see the shop and clothing from outside. From the perspective of the touch point, the more clothing is seen by potential customers, the more likely they will purchase.
Closed window display
It has large glass panels on the front and walls behind. Customers only see the clothing displayed in the window, but cannot see the clothing in the store through the window. Although the type of window display does not allow customers to see through, it creates an environment where customers can focus on the displaying clothes only. For example, if that is the main selling items of the season, it is reasonable to apply such a display.
Island window display
An island window display is commonly found in large departments and flagship stores, where store owners have a large room to fill, but also want to create a feeling of focusing on the latest products or promotions. It separates from the connection to the wall of the store, and create a single focal point for the selling products.
Semi-closed window display
It has large glass panels in the front and is half covered behind so that some parts of the store are visible. It is a combination of an open window and closed window display. Generally speaking, this type of window display consists of a partial screen or graphics display that covers most of the window – but not the entire.
Corner window display
Established in the corner of the store, a corner window display allows people to see the product from both sides. Store owners can create a sense of continuity as people walk around inside or outside the store.
Mannequin—the necessity of all display windows
No matter what style your clothing store is, it is necessary to place a decent mannequin in it for the reason that it can display emotion in your store or display window. In most cases, you should focus on conveying the sense of movement. Body language can be easily imitated to portray a feeling or situation. If you are selling children’s clothing, you can use children’s fashion mannequins. For instance, create a situation where a little boy mannequin provides a bouquet of flowers for a little girl mannequin. She can raise her head, her hands on the back, and one foot slightly inward. This is such a cute scene that draws the attention of parents shopping in the store. The little girl is shy, and it’s easy to imagine that she will move to that position when she is offered the bouquet. This is really what you want to focus on. It is easy for passengers to imagine events that lead to any pose you choose.
In terms of style, you might as well choose the mannequin that best emphasizes the characteristics of your clothing store. For example, elegant poses and slender mannequins are good choices for boutiques. Moreover, it is recommended that sports shops use mannequins in dynamic poses that mimic sports, such as the poses of running or exercising.
Chain stores that provide clothing for different age groups, genders, and scales should select a human body mannequin that corresponds to the shape of their target customer group. That’s why in these stores you can see not only standard mannequins, but also one for children’s clothing, the large size fashion and the elder clothing.
When it comes to the material used for producing the mannequins, Posh Concept mannequins are professional among all because of the superior materials we use in manufacturing our products. Firstly, the materials used in PC mannequin are more environmentally friendly because they are recyclable. Secondly, PC mannequin has a more prominent quality and is less susceptible to break. Undeniably, it is more scratch-resistant and has a greater life cycle.
In a nutshell, a well-design display window with a high-quality mannequin to showcase your clothes can draw in a large number of potential customers. Whether or not you are considering to increase the traffic of your store, this display solution should be the one to choose to enhance the store visual appeal.
If you ever dressed a mannequin, you know how challenging it could be. We all regard it as a piece of cake at the very beginning; however, it is not the case when we dress. The jeans don’t “slide up” the legs as we thought. Conversely, they are actually stuck at the calves. As for a long-sleeved shirt, well, it just wrinkles on the shoulders of the mannequins, because you don’t know how to put the arms in the sleeves. This is quite common if no one teaches us how to dress a mannequin. AS a matter of fact, there are some tips on the dressing technique which can save you a lot of time and effort.
Your first task is to make sure the quality of the mannequins you buy. It is commonplace for most store owners to change the dressing of the mannequins over and over again after a period of time. In this case, the mannequins could be broken if they are in poor quality. Then, how can we choose high-quality mannequins? Among all the material, like FRP mannequins, PC mannequins, ABS mannequins, PP mannequins, PE mannequins, PP mannequins, PE mannequins, PC mannequins are the best choice, exclusively produced by Posh Concept. PC mannequin can bring you four major benefits as follows. First, it is light in weight, which makes it convenient for you to place it from one place to another. Secondly, it has a longer service life because it is not easy to be scratched and broken. Moreover, the non-toxic material does no harm to the environment as it can be recycled. Last but not least, it can achieve a transparent or semi-transparent style with vibrant color.
Now, let’s take a look at some steps on how to dress the mannequin in different clothes. Following these steps is not only quick and efficient for us, but also reduces damage to the dummy.
Pants
T-shirt
Long-sleeved shirt
Layer
Dress
Extra modeling skills
If you are looking for some high-quality mannequins to eliminate all those dressing up issues, PC mannequin can fulfill your requirements. With yeas of experiences in manufacturing superior products, Posh Concept can bring efficiency to your team, and beautifulness to your clothes displays.
You must have heard that display mannequins boost the sales of your business by up to 30%, and you are ready to cash in on them. Just like many other types of choice, though, the selection of mannequins will make a huge difference not only for your clients and revenue potential but for your business.
Before placing an order of those mannequins that you love so much, here are some things you should consider.
Google the company manufacturing the display mannequins you’re interested in to know what kind of materials they use for developing their units.
To keep your business environmental conscious, ensure your dummies are made with eco-friendly materials. It is best that they are non-toxic, odorless and capable of getting you better business from environmentally-sensitive people.
Mannequins can bring about safety issues if they are not appropriately handled. Therefore, you need to ensure the safety of not only yourself and your shop attendants (if you have any), but that of the shoppers too.
Choose mannequins with adjustable weights so you can have appropriate weights in appropriate sections (think kids and adults clothing sections). Likewise, non-flammable mannequins will be the ideal pick any day.
Some of the common problems with mannequins consist in certain parts falling off after some time, or the visual appeal dwindling for no reason at all. You can get out of such an ugly situation by opting for units subjected to special surface treatment to prevent any of color fading, scratching and cracking, to name just a few.
Most display mannequins around today are boring, but they don’t have to be so. We also believe you shouldn’t just follow the norms and obtain a conventional mannequin for your store. That is not a choice if you truly want to attract customers’ attention.
Look for a provider who allows you access to a wide range of imaginative and creative designs. On the other hand, you can also get in touch with such a manufacturer to see if they can make your ideas come true.
This kind of originality makes you stand out from the bunch, putting your store ahead of the pack quite easily enough.
It would be wrong to go shopping mannequins without considering the expenses you might have to pay in the short and in the long run. It needs no explanation to say that cheap mannequins are out of the question, but you shouldn’t have to break the bank for quality either.
Find a perfect blend of all the great features we have listed above at a fair price, and you are a winner.
Are you still wondering whether to buy some boutique mannequins?
If you are a store owner, this is one of the thoughts that must have crossed your mind at one point or the other. Instead of convincing you based on sentiments, we have one better: show you why you need these display mannequins in your store.
A research on the impact of boutique display mannequins shows that using them in your store could boost sales by as much as 10-35%, and that speaking of the average.
Although you would not consider having them for one reason or another, isn’t this enough to tell you that they make a great value for money?
It is one thing to see a jacket lying flat on a rack or standing from a wall hanger, but it is another thing to have a glimpse of how the same jacket would look on you. The latter is how mannequins can benefit your business.
Coming in different forms and styles, these boutique mannequins let your customers have a 3-dimensional view of the apparels they are checking out. Then, they can have an idea of how much they believe the garment will fit them, and how it looks on them from different angles too.
Say, one part of your store is dedicated to jackets, another to caps and another to gloves, or trousers, so to speak. Without mannequins, it is easier for customers to come in, pick one of the items you are selling and go on their way. However, dressing up a mannequin in a complete ensemble will create the kind of appeal a customer wants, driving them to buy the whole outfit.
What you have simply done is upsell such a customer without having to say much. After all, they have seen how everything looks in combination with one another, making it easier to evoke the kind of emotional response that would lead to a purchase.
Properly placed and arranged in your store, mannequins could be an essential piece of décor on their own.
See it as placing a series of well-dressed, mute models around the store to liven the place up a little. Given the natural tendency of people to go for the best (which is most times a thing of perceptions), it won’t take long to have your store among one of the best (or the very best) in the area and beyond.
It is a rule of fashion merchandising that “the better it is displayed, the better it will sell.” Therefore, don’t forget to invest in a boutique mannequin or two when getting your store display together. Mannequins can really liven up your display and take your storefront to the next level.
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